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OUR STORY
Meet the people behind your space.
At the heart of everything we do is a shared belief — that a thoughtfully curated fitness and wellness space has the power to inspire you, motivate you, and make healthy living a natural part of your everyday life. When your space is designed around you, showing up becomes the easy part.
OUR PHILOSOPHY
We bring complementary strengths to every project. Joe's deep background in physical therapy and athletic training ensures your space is built around how your body actually moves and performs. Krista's expertise in experience design ensures every detail reflects you — your lifestyle, your rhythm, and what makes a space easy to move through. Together, we create spaces that are as purposeful as they are personal.
“We believe the right space changes everything. When it is designed with your goals, your body, and your life at the center — you don’t have to find motivation. The space provides it.”
Joe Kostuch
CFO - CHIEF FITNESS OFFICER
Joe has spent the majority of his career as a Physical Therapist and Regional Director of clinics — working with athletes of all levels and building fitness environments that are as effective as they are thoughtfully designed. His work has always been grounded in a simple conviction: that movement is medicine, and that the right space makes it easier to live that truth every single day.
Professionally active in the NSCA with both Strength and Conditioning and Sports Specialist certifications, Joe has designed and set up gyms across a wide range of spaces. His commitment to fitness, recovery, and healthy living informs every recommendation he makes on your behalf.
"Product quality and safety are non-negotiable. Movement is medicine."
CREDENTIALS
PT · Physical Therapist
SCS · Sports Certified Specialist
NSCA · Certified Strength & Conditioning Specialist
Krista Kostuch
CEO - CHIEF EXPERIENCE OFFICER
Krista has built her career as an Experience Designer, certified in both User Experience and Design Thinking. Her approach has always been client-centered: she begins by listening, asks the right questions, and then designs the layout and experience to genuinely reflect who you are — how you move, what inspires you, and what makes a space easy to move through.
Her personal practice — rooted in Pilates, yoga, and meditation — gives her a deep, firsthand appreciation for the spaces that support them. Krista believes that when a space is calm, beautiful, and truly yours, taking care of yourself becomes something you look forward to every day.
"Take care of you first, and all else will benefit. Fitness and wellness should be fun — something you genuinely look forward to."
CREDENTIALS
CXA · Certified Experience Architect
CUA · Certified Usability Analyst
UXC · User Experience Certified
HOW WE WORK
When you work with SFS, you work with Joe and Krista directly.
From the very first conversation to the day your space is complete, and every day after, you have direct access to both founders. No handoffs, no account managers, no surprises. We manage the details: budget, timeline, procurement, and installation—so you never have to. Just two people who are genuinely invested in getting your space right.
WHERE WE ARE
Based in Greensboro, Georgia.
Select Fitness Solutions is proudly based in Greensboro, Georgia — serving clients across the region and beyond.